FIRES BY DAY. WEBSITES BY NIGHT.

Findings on arrival

1. 01Off-the-shelf IDX template. Indistinguishable from a thousand mainland agent sites.
2. 02Broken image framing, with dead gradient blocks bleeding around every listing photo.
3. 03Cramped cards and tiny text. A dated look, years behind the island it sells.
4. 04A bare MLS grid. No island story, no reason to call instead of clicking Zillow.

Shipped

1. 01Leads with the island. Photography of Molokaʻi, not stock.
2. 02Listings and MLS search on page one.
3. 03Works on a phone. Most of their visitors are on one.
4. 04Loads in 0.7 seconds, with zero layout shift. Measured, not claimed.

Findings on arrival

1. 01The home page opened by apologizing for itself: “We apologize....our site is not fully built out yet.”
2. 02A 13-page product section for a brand they had stopped carrying, with explainer copy still citing 2021.
3. 03The same three paragraphs ran twice, once under “Our vision” and again under “Why choose us?”
4. 04The footer email link was empty. Nothing to click, no address behind it.

Shipped

1. 0166 pages, built around what they actually sell today.
2. 02Their own customers' before and afters, shot in the same room each time. No catalog photos.
3. 03An interactive door style browser, so shoppers compare doors here instead of leaving for the manufacturer.
4. 04City pages and a service area map across the southwest Denver metro.